Do quit. Do give up.

Jay Mavani
3 min readFeb 12, 2024

Why quitting or giving up isn’t always a defeat.

In a world filled with motivational quotes and mantras urging us to persevere at all costs, there’s one piece of advice that often gets a pass without much critical examination: “Don’t quit” or “Don’t give up.”

While the sentiment behind this advice is well-intentioned and rooted in the idea of resilience and determination, blindly adhering to it can sometimes lead to more harm than good.

In other words, I’m not a big fan. Allow me to challenge the conventional wisdom here. There are instances where quitting or giving up may indeed be the wisest course of action. Let’s explore why.

Firstly, it’s essential to recognize that not all paths we embark on will lead us to our desired destinations.

Sometimes, despite our best efforts, circumstances change, or we realize that our goals have evolved. In such cases, persisting along the same path out of sheer determination can result in wasted time, energy, and resources.

It’s rather crucial to reassess our situation periodically and be willing to let go of pursuits that no longer serve us.

Moreover, failure and setbacks are inevitable parts of the journey towards success and personal growth. However, persisting in endeavours that consistently lead to disappointment or frustration without adapting or seeking alternative routes can be counterproductive + sad.

It’s essential to distinguish between perseverance in the face of challenges and stubbornness in the face of repeated failure.

Quitting or giving up doesn’t equate to weakness; rather, it can demonstrate strength and self-awareness. It takes courage to admit when something isn’t working and to pivot towards a new direction. By doing so, one can open themselves up to new opportunities, experiences, and possibilities for growth.

In essence, instead of blindly adhering to the notion of “Don’t quit / Don’t give up,” it might be worth adopting a more nuanced approach. One can cultivate resilience, perseverance, and determination while also embracing adaptability, self-reflection, and the willingness to change course when necessary.

So, the next time someone finds themselves facing adversity or contemplating whether to continue on a particular path, remember that quitting isn’t always a sign of failure.

Sometimes, it’s the most empowering decision someone can make — one that paves the way for new beginnings, discoveries, and the realization of your true potential.

To be or… to know when to persevere and when to pivot.

Legend has it that once upon a time, Jay was a creative + marketing director with an inquisitive mind, positioned somewhere between a strategist, designer and a writer.

After immersing himself in the world of marketing + advertising for numerous years, he now returns to the core of his creative odyssey — graphic design, visual arts, and creative writing.

From always trying something new to occasionally making photos “speak”, he’s known to express his passion for problem-solving, creativity, philosophy and humour by playing with various canvases.

To know more about Jay, you can follow him on Twitter and LinkedIn.



Jay Mavani

Jay Mavani (aka jaymavs) loves to express his passion for problem-solving, creativity, philosophy and humour by playing with various canvases.