From networking to nitpicking.

Jay Mavani
2 min readJun 26, 2024

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LinkedIn, the stage for unasked ad critiques.

Ah, LinkedIn. The once-professional networking hub has morphed into something entirely different, and not in a good way.

It’s no longer just a place for job seekers and career climbers — it’s become the ultimate stage for unsolicited critiques and armchair advertising experts.

Picture this: You’re scrolling through your feed, hoping to find a helpful article on improving your resume or perhaps some insights on industry trends. Instead, what do you see? A lengthy post from “Marketing Guru” Jagdish, critiquing a multinational corporation’s latest ad campaign.

Jagdish, whose qualifications include a Bachelor’s degree in Business from an online university and a self-published eBook titled “Marketing in the Modern Age,” feels it’s his duty to enlighten the world with his profound insights.

“Why did they use that font? Terrible choice. And those colours? Ugh, my eyes! If only they had consulted me,” he types confidently, likely from his home office adorned with motivational posters and a mug that reads “World’s Best Boss.”

But wait, it gets better. Enter stage left: the chorus of similar “experts.” They like, share, and comment, adding their two rupees. “Totally agree, Jagdish bhai! What were they thinking?!” says one.

Another chimes in, “I would have done it completely differently. Here’s my 10-point plan…” And so, the critique carousel spins on.

Ironically, none of these critics seem to post their own groundbreaking work.

You know, the kind that sets an example of what makes a good ad. Instead, they’re too busy dissecting the efforts of others. It’s as if LinkedIn has become the world’s largest open-mic night for wannabe advertising connoisseurs.

In this never-ending loop of critique and counter-critique, actual productive work takes a backseat. The more outrageous the take, the more traction it gets.

Who needs to create when you can just criticize, right? It’s the digital equivalent of those who can’t do, teach; and those who can’t teach, critique on LinkedIn.

So, the next time you find yourself on LinkedIn, prepare for a front-row seat to the spectacle of unsolicited critiques. A platform where everyone is an expert on someone else’s work, yet mysteriously silent about their own contributions. A platform where armchair critics reign supreme and genuine creativity takes a backseat.

In the end, perhaps the real lesson here is that it’s easy to tear down but much harder to build. So, if anything, our focus should be more on creation and less on criticism.

Because while critiques may spark conversation, it’s innovation and effort that truly drive us forward.

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Jay Mavani

Jay Mavani (aka jaymavs) loves to express his passion for problem-solving, creativity, philosophy and humour by playing with various canvases.